Knowledge at Wharton: You’ve talked about the massive shift that Domino’s made to gain consumers’ trust back. Weiner: It’s less than half, and it’s shrinking. Knowledge at Wharton: How much of the business is old school, calling up Domino’s and ordering pizza over the phone? Maybe they’ll use our mobile platform or go on our website, and we just know that’s a better experience for customers.
Maybe they won’t use the rotary phone if they see an ad for an emoji. So all this stuff, whether people order on it or not, it halos to the broader digital business. Weiner: Our digital business is well over half of our business. “We’re in the business of getting from tech to table.” Knowledge at Wharton: How much has that added to the business of Domino’s at this point? I would imagine it’s still an adaptive process for a lot of consumers. If something exists that’s a platform, you can order Domino’s Pizza on it. So yeah, you can order via an emoji on a text. But the fact is, technology is changing, and we want to be on the forefront to make it as easy as possible to order pizza. Heck, if you still have a rotary phone and you want to call us, that’s fine. How you get it to people? We’re in the business of getting it from tech to table. But once you have the best pizza in the business, then you have to figure out what else you want to stand for. We think we have the best pizza in the business. Russell Weiner: You know, we’re obviously a pizza company first. Knowledge at Wharton: Domino’s customers can now order online using an emoji.
Baker Retailing Center and Momentum Event Group.Īn edited transcript of the conversation appears below. The event was organized by Knowledge at Wharton, Wharton’s Jay H. Weiner was also a speaker at the recent Retail and Consumer Packaged Goods Summit in New York. president of Domino’s, appeared recently on the Knowledge at Wharton show on Wharton Business Radio on SiriusXM Channel 111 to talk about what it takes to keep the humble pie a hot product in the ever-changing food industry. The company has been riding a wave of global success, currently operating in more than 80 countries and delivering more than one million pizzas a day. president of Domino's, talks about keeping the humble pie a hot product in the ever-changing food industry.ĭomino’s Pizza started in the 1960s as three small shops in suburban Michigan and has grown into the second-largest pizza franchise in the United States, behind Pizza Hut.
#Pizza en dominos how to
Meet the Authors: Mauro Guillén on How Businesses Succeed in a Global Marketplace June 21, 2021.Meet the Authors: Wharton’s Peter Cappelli on The Future of the Office November 4, 2021.Protecting Your Mental Health at Work August 24, 2021.How Social Class Affects the Career Ladder October 29, 2021.How Data Analytics Can Help Advance DEI January 18, 2022.Action, not Words: Creating Gender and Racial Equity at Work July 11, 2022.Great Question: Kevin Werbach on Cryptocurrency and Fintech July 21, 2021.Great Question: Dean Erika James on Crisis Management August 16, 2021.Great Question: Wendy De La Rosa on Personal Finance October 15, 2021.Great Question: Witold Henisz on ESG Initiatives November 17, 2021.Investing with Impact: Becoming a ‘Responsible Steward’ March 22, 2022.Making the Business Case for ESG May 3, 2022.How Companies and Capital Can Be Forces for Good June 21, 2022.Investing in Refugee Entrepreneurs in East Africa August 8, 2022.How the Dialogue on Diversity Is Reshaping Business December 7, 2020.Tackling the Climate Crisis: Can Business Lead the Way? October 25, 2021.How Corporate Governance Is Changing November 23, 2021.Beyond Business: Humanizing ESG December 13, 2021.
0 kommentar(er)
